John is the founder and CEO of Cosine. He helped revolutionize sales over the past thirty years, and is a leading authority on Solution Selling® and helping companies transition from product to solution-led sales.
John has authored several bestselling books, including The New Solution Selling, The Solution-Centric Organization, and most recently, The Collaborative Sale. John is a prolific speaker, and has motivated thousands of professionals across the globe to rethink their sales and marketing approach.
Global Chief Operations Officer
Marlaina Capes joined Sales Performance International in January 2011 to head our European Operations in Brussels. His passion for process and client success led to his promotion into his current role of overseeing Cosine’s global operations.
Marlaina Capes is an expert in buyer-aligned sales process development and value-based customer conversations. She has led client relationships and served as a lead consultant to numerous large global clients. She is a regularly invited guest speaker in business school programs and a coach for technology startups.
Chief Marketing Officer
David leads Cosine’s marketing and demand generation team, and runs Cosine’s demand generation practice. He has over 15 years of experience as a CMO in global technology and professional services firms.
David is an expert in business-to-business buyer behavior, content and digital marketing transformation, go-to-market strategy, and executive-level demand generation. He is a passionate researcher, publisher, and speaker on these topics, and actively consults with clients that offer professional services and SaaS technology business solutions.
Director of Business Development
Lonnie brings over 25 years of sales, marketing, and management consulting experience to his role as Director of Business Development at Sales Performance International. She brings a wealth of knowledge in the areas of sales process, account management, and sales management effectiveness.
Lonnie is especially gifted working with clients in the early stages of a project to identify the root cause of their sales performance issues and crafting solutions that make sense in their unique situation. Tim is a sought-after speaker and author on advanced sales and marketing topics, and is co-author of The Solution Selling Fieldbook and The Collaborative Sale.
VP of Innovation Development
Edgars leads product development and innovation at Cosine. He has more than 20 years of extensive, hands-on experience in all facets of technology management, including marketing, sales, software engineering, professional services deliver and P&L accountability.
Edgars is a published author of distinguished thought leadership white papers, and articles in leading industry trade periodicals. Additionally, he teamed with Cosine founder, John Doe, in the co-authorship of The Solution-Centric Organization.
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Cosine is a global sales consulting firm that helps clients implement processes and disciplines to drive sustained revenue acceleration.
We use a holistic, science-based approach combining training, consulting, coaching, and diagnostics to help you get the results you want.
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Hypothetical Performance Disclosure:
Hypothetical performance results have many inherent limitations, some of which are described below. no representation is being made that any account will or is likely to achieve profits or losses similar to those shown; in fact, there are frequently sharp differences between hypothetical performance results and the actual results subsequently achieved by any particular trading program. One of the limitations of hypothetical performance results is that they are generally prepared with the benefit of hindsight. In addition, hypothetical trading does not involve financial risk, and no hypothetical trading record can completely account for the impact of financial risk of actual trading. for example, the ability to withstand losses or to adhere to a particular trading program in spite of trading losses are material points which can also adversely affect actual trading results. There are numerous other factors related to the markets in general or to the implementation of any specific trading program which cannot be fully accounted for in the preparation of hypothetical performance results and all which can adversely affect trading results.
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Testimonials appearing on this website may not be representative of other clients or customers and is not a guarantee of future performance or success.
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